Without a doubt, Google is the mightiest fish amongst the Internet search engines. It alone gets the search requests and what others have
grouped together do not. Forgetting Facebook, its nearest rival, Yahoo offers no competition. In fact, people have even invented the term
‘Google it’ for ‘search in the Internet’. And when SEO managers talk about optimization, they talk in terms of Google rank. Although as a
rule of thumb Google loves textual relevance and relevant keywords at the site, and links from other sites - affirming dignity, it chooses to
remain mythical. That essentially makes SEO a challenge. However, SEO managers are quick to tempt you with ‘we’ll make your site rank in
the first page of Google and you will get tons of clicks to your site’. And money flows and SEO managers become the modern day ‘messiahs.'
In terms of the Google ladder, the rule of thumb is the more general the keyword, the more difficult it is to reach the top. On the other hand,
the more specific your keyword is, the more the chances of it appearing in the first page. For instance, the keyword ‘women’ is general, faces
enormous competition (2,500,000,000) and therefore is very difficult. ‘Women’s power’ is easier. ‘Book on women’s power’ is even easier.
Being easiest, ‘book on women’s power in London’ - like keywords that specify locations are relied upon by small businesses. In fact, if you
search for your name, it will easily come at the top of the results. This is because there is little, if any, competition for your name. You can
know the competition your keyword faces by looking at the count given above the search results.
Our site Women’s Power Hub’s keyword ‘women’s power’ competes with 649,000,000 and
finds itself in 6th position at www.google.com. ‘Women power’ competes with 1,370,000,000
and places itself in the 9th position. Topping videos, our women power video even makes it to
the 7th position in website section of Google.com search. Despite that, we get only few clicks
from those positions. From that perspective, it is difficult to believe in the statement ‘Once your
keyword reaches the first page you will get tons of clicks to your site’. Click wise, we can only
feel sorry for the ones below.
But then, how do websites actually get their clicks? How do major sites like CNN or BBC get
their traffic from?
The answer is very simple. You have used Yahoo or Hotmail or Gmail for your daily email
check. Do you search for those sites? The simple answer is no, you don’t. So you bypass Google,
but routinely deliver clicks to those websites. How?
Besides search engines, tentatively, websites get visitors from three sources:
1. Clicking on bookmark/favorite list.
2. Typing website address.
3. Clicking a link.
Does First Page Google Rank Bring Massive Traffic To
Your Beautiful Website?