Although grouped as ‘social networking sites’, when rivalry & peculiarities are considered, commonality amongst the 3 titans almost ends
there. It almost reminds you of West European principalities competing & cutting each other’s soldiers that enticed exploration of the
‘resterners’ - cut throat competition between the ‘principalities’ of this network entices exploration of technology & psychology.
However, unlike resentment of the former, this competition finds no haters.
Forget firms, clash of the titans, because in fact, it has percolated to the lesser mortals. Almost like scribes orgasmically writing about clashing
politicians, endorsing our headline, even bloggers – the secondary reporters, have joined in the speculative fray. As if uniting all, ‘Which is
the best among the 3?’ suddenly emerges as a common query.
With them choosing different dates of birth & boasting avid followers – who are happy with what they use, & probing almost amounting to
comparing apples with oranges, choosing the best isn’t easy. If trend is anything to go by, while Twitter with 350 million users & Facebook
with 800 million can even make a pivotal shift in Net access & almost govern human behavior. Google+, the newest baby of the search
engine dinosaur, Google, even boasts a growth spurt at 40 million. With it bridging the gaps in the other two, its facilities amaze me, not the
Although message delivery, as a way of spread, is offered by all 3, like the making of a superstar, large follower count gives boost & boast to
firms attached to all, & firms crave for a date with 5% of those followers who really matter in all - it’s the differing services that make the 3
titans distinct, if not essential.
FACEBOOK: Designed by a few uni geeks in a room, launched in 2004, & aimed at bringing friends & families above the age of 13 together
– not quite clients, Facebook drags both underage kids & traditional housewives to their PCs. Changing human behavior, this brand
challenges mighty search engines.
PROS: Like in Twitter, messages can be offered to follower's screens or sent to them directly. But then those aren’t limited by the magical
140 characters. Having the facility to create pages reflecting aspects, it allows the uploading of person tagged pics & videos to the right page
that can be liked or commented upon in a stream. As if proving ‘picture tells a thousand words,' while intense interest in family pics brings
women to their PCs – even disproves women prefer audio alone, comments on those & chat almost makes them glued. Addiction isn’t
unheard of. When apps & games are added, even men don’t claim immunity. And when firms show keenness, akin to the glamour of ‘fan’ &
‘followers’, its Fan page that can go viral forms the mum of all temptations there.
Almost reminding body – gut bug symbiosis, Facebook & Obama campaign symbiotically and are boosted by each other. While enhancing
video chat, the addition of Skype has made it even bigger, and cheaper ads there is making smaller firms larger. Matching counts, firms have
made millions there. Matching counts again, the Google search engine has turned envious, if not silently hostile.
GAPS: This home invading giant has limits, however. Designed to protect privacy of friends & families, it needs an OK to view contents.
Parallel to it not being very user-friendly, errors in texts, which routinely happens, can be deleted alone, not edited. Strangely, almost as a
double tragedy, while access to followers alone limits exposure, it’s the exposure to all followers that painfully limits expression. Even if not
disorderly, a drunken or wild expression like ‘My boss is fat’ can slim one's earnings. While uploaded goods are de jure Facebook’s, when
spies feast on them they are de facto company’s too.
TWITTER: Popularized by Iran revolt & taken up by CNN; Twitter has become a major brand – especially for instant news delivery.
PROS: Unlike Facebook, Twitter is a public forum that knows publicity alone. A 140 character message can be put on the follower's stream,
sent to them as a direct message, or even to unaware non followers. While the latter makes sending an unasked message to even President
Obama possible, unlike subscription gathered emails, mere search brings @usernames here. Even if not a follower again, its #word system aids
in finding tweets that can be retweeted to bring people together – as designed.
Parallel to its fame & limits, there are Twitter aiding sites & software that send timed tweets, do follow/unfollow, calculate Tweet reach,
search #word & even dedicate pages for a particular #. Aiding viral spread, its swiftness, followings, #search, RT, @tweets & recognition by
Google search even makes it a viral king because it epitomizes the viral spread of messages. Firms couldn’t ask for more. Although not quite
for photographers or good for campaigners, it is good for ‘newscasters’. And when titanic rivalry is added, irate Facebook turns nice when
campaigns against it is let loose here. It suddenly grabs a ‘messiah.' Even ordinary sinners couldn’t ask for more.